How to grab attention (and keep it) on your website

You’re sitting on the couch, watching your new favourite show on Netflix, while you also mindlessly scroll through your Facebook feed on your phone. Then you jump over to Instagram, then do some pinning, check your emails, respond to some texts, check tomorrow’s...

The SEO Basics: What You Need To Know

A short guide to getting started with Search Engine Optimisation   If you’re a website owner, or small business owner, you’ve no doubt heard about SEO (Search Engine Optimisation). When you hear those three little letters (yet another acronym!), do you act like an emu...

The Secrets of High-Converting Web Copy

So you want to know the secrets of high-converting web copy? Ok, seeing as you asked so nicely. I’ll spill the beans. Sure, your words count. That’s obvious. What you say and how you say it is always important. But there are some other things you can do to help boost...

How to Easily Boost the Readability of Your Web Pages

Imagine you’re standing in front of a giant wall. A wall as big as The Wall in Game of Thrones. And you have to climb that wall to reach the knowledge you’re seeking. You’d look at it and think “ugh, that’s bloody hard work”. And you don’t want to work that hard for...

7 Essential Elements Your Website Needs To Thrive

Your website is your 24/7 shop front, your online business card. Your website is there all the time, selling for you when you physically can’t. So it makes sense you’d want to optimise it to ensure it’s working as hard as possible for you. Right? And it’s especially...

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