Gruen: The 17 Best Bits From The 2016 Season

by | Musings

If you don’t watch Gruen (on ABC), then you haven’t lived.

I jest, of course. But it IS hilarious and well worth your time.

Here are the best bits (according to moi), including some observations, from the 2016 season (Series 8, according to the ABC). Which, by the way, might have been the funniest season yet.

 

Gruen-2016-season-top-highlights

 

THE 17 BEST BITS OF THE GRUEN 2016 SEASON

ONE

Dee Madigan (@deemadigan) won the season in the first episode.

First, there was this:
“There’s a difference between being aspirational and just sort of bullshitting your consumers” (about instant coffee).

Then Dee came out with this:
“You can’t sell magic until you’ve nailed competence” (about Telstra).

And as if winning the season in the first episode wasn’t enough for her, she went and solidified it by dropping the F-bomb in Episode 6 (and shocking Wil into silence).

 

TWO

Milla McPhee (@MillaMcPhee) comes in a close second place with this line (from Episode 7):
“No marketer should ever want their brand to smell of douchebag” – about the Johnny Depp ‘Sauvage’ cologne ad.

 

THREE

Claire Salvetti (@clairespagetti) in Episode 8 with my new favourite phrase:
Bikini statistics.”
Because… “What they reveal is interesting, but what they conceal is critical.”

 

FOUR

Wil Anderson (@Wil_Anderson) is as quick-witted and funny as ever. If he ever leaves, this show is dead in the water.

 

FIVE

Wil – “Moccona. Cos it’s ok to stalk someone if you’re hot” (Episode 1).
I’ll never look at the Moccona ad the same again. Stalking, indeed.

 

SIX

Wil quips “after breakfast wine” (Episode 1) – in reference to brands trying to own a time of the day when Russel was talking about “after dinner mints”.

Wil, sir, you are a genius. Please run for PM. You’ve got my vote.

 

SEVEN

Todd Sampson (@toddsampsonOz) and Russel Howcroft (@howcroft) actually agreed on something (in Episode 3 – talking about the census). Wil was once again shocked, but quickly recovered to deliver this joke: “I can’t believe we’ve got a CONsensus.”

But fear not, the moment didn’t last long. The sun will continue to rise in the east and set in the west. In Episode 10, we saw the most vehement response from Russel against something Todd claimed:

Russel – “I don’t agree with that AT all” (talking about lamb).

 

EIGHT

We FINALLY found an ad that Russel doesn’t like – the Lowes ads (Episode 5)! Again, shocking Wil.

At this point, I’m starting to worry about Wil after this season. I hope his heart can hold up ok after all the shocks delivered in the 2016 series.

 

NINE

Russel, talking about the Olympic Village at the Sochi Winter Olympics, said: “brands make you feel safe” (Episode 2).

Sometimes I wonder if he’s just doing this to wind up Wil and Todd.

In Episode 1, Russel compared advertising and water. Wil responded, “I loved that you compared advertising and water – because Russel’s body is 90% advertising”.

Russel always looks so pleased when Wil sledges him about his love of advertising.

 

TEN

Annie Price in Episode 9: “Everything needs an ad.”
Russel just looked at her like, ‘a woman after my own heart.’

Gruen-2016-season-heart-GIF

 

ELEVEN

Christina Aventi in Episode 9 took a really long time explaining banana advertising and how to keep it looking like food and not something else. Wil was enthralled.

Christina: “The relationship between the banana and I is, we’re friends – but just not the kind with benefits.”

Wil: “friends with banafits.”

 

TWELVE

Todd made the claim that lamb is a baby boomer product (Episode 10). I’m just not sure about that! I love lamb, and a baby boomer I most assuredly am not.

 

THIRTEEN

In Episode 10, Russel claimed Elon Musk is ‘beyond brands’ (according to Wil’s paraphrasing). This led Wil to declare, “now Gruen’s over.”

 

FOURTEEN

The Paralympics ad is surely the greatest ad of 2016.

 

FIFTEEN

The best US political ad of all time surely has to be the lady who used her hog castrating experience as a testament to her ability to cut pork in DC.

 

SIXTEEN

There weren’t as many split votes for The Pitch segment this season. And for once, I found that for almost every Pitch ad, I was in disagreement with the panellists’ votes.

Have I changed, or have they?

 

SEVENTEEN

Gruen must have taken to heart the review findings of Q&A’s lack of gender diversity because all the rotating panellists this year were women.

 

SO THERE YOU HAVE IT – THE GRUEN 2016 SEASON IS DONE AND DUSTED

Let’s hope it comes back next year. I could do with the laughs.

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Hey there! I’m Mel Ellis. I’m a website copywriter. I work with entrepreneurs & small businesses that want to attract + convert their dream clients.  

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