7 Essential Elements Your Website Needs To Thrive

by | Website

Your website is your 24/7 shop front, your online business card.

Your website is there all the time, selling for you when you physically can’t.

So it makes sense you’d want to optimise it to ensure it’s working as hard as possible for you. Right?

And it’s especially important in today’s crowded online environment. You need to ensure you’re delivering the kind of web experience that visitors have come to expect.

Yet many websites are failing on that front. Just imagine how much business you’re losing because your website isn’t delivering even on the most basic level.


Which are the 7 essential elements you need on your website for it to thrive? From the call to action through to social sharing, there are some things you must have on your site if you want it to bring in clients for you.




These elements are easy to implement. So you’ve got no excuse – get started today!


Call to action

You need a call to action (CTA) on every page of your site.

Because you have to tell your customers what you want them to do next. If you don’t tell them, how will they know? They’re not mind readers.

Do they need to read your About page, request a quote, email you, call you, download a report, or sign up for your newsletter?

TELL THEM what they must do next.

[tweet_box design=”default” float=”none”]7 essential elements your #website needs to thrive[/tweet_box]

Contact details

Your contact details must be easy to find. Add them in your footer or the header bar of your site.

And don’t forget to include them on your contact page. Plenty of people won’t use a contact form as they think it goes nowhere. Or what happens if your contact form isn’t working? Give your site visitors a range of options for reaching you so you never miss out on a potential customer.

Pro tip:
Inject a little bit more of your personality on your contact page – don’t be bland. The contact page is not an afterthought – it’s your last chance to engage positively with your customers.

Call me gif | Ice Age


Email sign-up

You’ve no doubt heard the phrase “content marketing is king”. Well, guess what?

Email marketing still rules the roost (because it’s one of the highest converting marketing channels).

That’s why you need to build your email list.

So while you might not want to send a regular newsletter for now, you should capture potential customers. Who knows when you’ll need to email them?


A lead magnet for your email sign-up

Why would anyone give you their email address for nothing in return, other than the promise of ‘news and updates’ from you?

Entice your visitors to sign-up by offering them something of value in return. It could be a checklist, a report, an e-book, a free email challenge, or a list of the top apps you use to run your business.


Social follow and share icons

Be sure to include social follow icons for your social profiles in a location that’s visible on each page (to help build your brand following).

And don’t forget to include social share icons so visitors can share your fantastic blog posts.

Pro tip:
Include links to your website and other social profiles on EACH of your social profiles. This helps to establish a nice little web of YOU.

Plus, you’re making it super easy for your customers to find you in all the places you reside on the interwebs.


Testimonials and social proof

So, you’re making some pretty big claims on your site. You can do ABC, in a DEF way, which results in XYZ.

But why should I believe you? What do other clients say about you? What brands have you worked with? Do you have a big social following? Reviews on third party sites? How many times have your blog posts been shared?

[tweet_dis inject=”#testimonials #website”]Testimonials and other forms of social proof help to build trust.[/tweet_dis] Testimonials support up the claims you make. And help overcome any fears or objections potential clients have about working with you. Sprinkle testimonials all over your site. Have them on your homepage, your products or services pages, contact page, about page, and of course – a dedicated testimonials page.

Pro tip:
For your testimonials to be truly powerful, you want to include:
• The client’s full name,
• Their title and company name,
• A photo of the client (ask their permission first!),
• And a link to their website.

A bad testimonial = J Bloggs, NSW
A good testimonial = Joe Bloggs, Designer, Bloggs Creative, bloggscreative.com.au OR Joe Bloggs, Artarmon, NSW (use the latter for B2C)


Decent size body font

We spend a significant part of our day reading from a screen.

And we’ve all been to a website that’s super hard to read because the font is too tiny. Makes you want to give up then and there, right?

So don’t be that website. Make it super easy for your customers to read your site.

Go ahead and set your font to 14px or 16px. But be sure to check your font as they each display differently. You also want to avoid turning customers away with a garishly large font!

[tweet_box design=”default” float=”none”]Essential elements you need to take your #website from ‘meh’ to ‘yeah’! [/tweet_box]


BONUS: Two pages that your website cannot thrive without

These two page recommendations might seem like pretty obvious contenders. But for some reason, many sites either don’t have them or do them poorly.



If you’re anything like me, when you visit a website for the first time and land on a homepage that’s just the about or blog page, you immediately want to abandon the site (and often do).

Your homepage is like your elevator pitch. Include only as much information on it as you need to pique curiosity and drive people further into your site.

So do yourself (and your visitors) a favour and have a dedicated home page!


About page

Want to know a secret?

[tweet_dis inject=”#website”]Your About page isn’t really about you. It’s about your clients and what you can do for them.[/tweet_dis]What’s more, your About page is likely to be one of the most visited pages on your website.


Who are you | alice in wonderland


Anyone reading about you is asking one important question: what’s in it for me?

So make sure your About page covers these key areas:
• Who are you?
What can you do for me?
• Why are you the best person to do that for me?
• What do you look like?


Every time you talk about you, link it back to how it benefits your clients.



There you have it. Some super simple tips to ensure you have all the right elements in place to take your site from ‘meh’ to ‘yeah!’



Hey there! I’m Mel Ellis. I’m a website copywriter. I work with entrepreneurs & small businesses that want to attract + convert their dream clients.  

Read more about me...



Check Yo Site is a website copy audit by Flair Copy.


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