The Secrets of High-Converting Web Copy

So you want to know the secrets of high-converting web copy? Ok, seeing as you asked so nicely. I’ll spill the beans. Sure, your words count. That’s obvious. What you say and how you say it is always important. But there are some other things you can do to help boost...

So What Exactly Is Copywriting?

Tell someone you’re a copywriter, and you’ll invariably get one of these responses: “Oh, cool” “What’s that?” “Don’t you need a law degree for that?”   Despite being surrounded (and bombarded!) by copywriters’ handiwork every day, it’s somehow remained a super secret...

The Top 9 Reasons Why You Need A Copywriter

Chances are, you happily outsource the things you know you can’t do. An accountant to submit your tax returns A graphic designer to create your logo A web developer to build your website A photographer to take your business portraits   But if you’re a small business...

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