by Mel Ellis | 20 Mar, 2017 |
Google ideal client avatar and you’ll see about a gazillion results telling you why you need one. Why they’re the bee’s knees, and how you can’t run a business without a client avatar. But here’s the thing. A client avatar is just a made up person. Your “ideal”...
by Mel Ellis | 10 Jan, 2017 |
So you want to write your web pages – and you want to make sure you get them right? Or maybe you’ve already written your web pages – but now you want to make them better? Here I share with you 7 copywriting tips that’ll help your web pages pack a pretty...
by Mel Ellis | 30 Aug, 2016 |
So you want to know the secrets of high-converting web copy? Ok, seeing as you asked so nicely. I’ll spill the beans. Sure, your words count. That’s obvious. What you say and how you say it is always important. But there are some other things you can do to help boost...
by Mel Ellis | 9 Aug, 2016 |
You want your words to wow. So you’ve decided to hire a copywriter. But how on earth does a copywriter know which words are the right words for you? It’s simple. It all begins with the copywriting brief. WHAT’S A COPYWRITING BRIEF The copywriting brief lays the...
by Mel Ellis | 26 Jul, 2016 |
Tell someone you’re a copywriter, and you’ll invariably get one of these responses: “Oh, cool” “What’s that?” “Don’t you need a law degree for that?” Despite being surrounded (and bombarded!) by copywriters’ handiwork every day, it’s somehow remained a super secret...
by Mel Ellis | 19 Jul, 2016 |
I don’t know about you, but I hate not knowing the expected protocol in a cafe I’ve never been to before. Do you seat yourself? Do you order at the counter? Think about how much easier it is if there’s a sign just inside the cafe entrance asking you to wait to...
by Mel Ellis | 14 Jun, 2016 |
Chances are, you happily outsource the things you know you can’t do. An accountant to submit your tax returns A graphic designer to create your logo A web developer to build your website A photographer to take your business portraits But if you’re a small business...
Hey there! I’m Mel Ellis.
I’m a website copywriter. I work with entrepreneurs & small businesses that want to attract + convert their dream clients.
