web copywriter Mel Ellis Flair Copy
Mel Ellis website copywriter
web copywriter Mel Ellis

Imagine knowing your words on the web are just right…

Any of these sound like you?


Writing is not your thing. It takes you ages to get a draft you’re happy with.


When you write about yourself and your biz - the words are wrong. They feel forced. And icky. So not you.


And writing to attract AND convert your dream clients? You don’t even know where to start.


You wish someone else could just write the right words for you.


Then you’re in the right place. Because I can help you with that.

Take a load off, and let me do the writing for you.


Hi, I’m Mel Ellis

I believe every online biz owner needs to make their words work for them.
Your online biz is a potential gold mine. But only if you gear every part of it for success.

Killer copy will skyrocket your biz growth.


I’m a web copywriter & content writer. I work with you to craft the right words for your website, blog, and social media content. That’s right; I’m focussed solely on helping you succeed online.


I’ll help you get clarity on your message and communicate authentically with your audience so:

your words on the web will captivate + compel + convert your dream clients


Time to crack a bottle of champagne and do a happy dance…


Everyone hates those cringeworthy, cliched words and phrases that businesses use to sound professional, serious, and formal. Bleh! They just come out sounding like robots.


But not you…

You want something different for your biz. You want to sound like a real-live-human. You want to believe in what your words are saying.


Because you know when your words are singing the right tune, your biz is in harmony and your work is oh-so-fun.


You’ll stand out from the crowd of ‘same-same’, ‘me-toos’. I’ll help you with words that reflect your natural and legit brand voice + personality. Your clients will be knocking down your virtual door – because they want to work with the sensational human (that’s you).


No more losing leads and missing conversions. Because your words are selling for you, drawing in those dream clients + growing your biz like crazy. Winning!


Are you ready to ramp up your online biz growth? Then you’re in the right place.

Let’s craft your winning words on the web.


I'm really grateful I found you!

Working with Mel on my blog has been a great experience.

She is gifted in pulling out the essence of my posts and making them highly readable online. It helps my writing process as it frees me to just write knowing Mel will provide the editing the posts need.

She is prompt and professional and I feel grateful I found her.

Marielle Berg

Owner, Bay Area DBT & Couples Counseling Centre

I learnt a lot of new and helpful information in our hour together!

Mel's Check Yo' Site service is incredible.

She took the time to understand me and my business before our meeting. She has wonderful attention to detail and her analysis of my website was so thorough.

The best part for me was that for every suggestion she made, she explained the reason behind it. I learnt a lot of new and helpful information in our hour together!

Mel is a lot of fun to work with, she made the whole experience enjoyable (which is not always the case when someone is analysing the hard work you've put into your website!).

I would definitely recommend getting your website checked by Mel!

Carrie Rigoni

Owner, Wild & Free Boxes


  • My full name is Melissa Ellis. But I prefer Mel. You’ll find me as Melissa Ellis on LinkedIn – everywhere else I go by Mel.
  • A Sydney girl, born and bred.
  • Italy is my favourite country. It’s got all the greats: coffee, wine, food, people, Venice, natural + historic sights. And gelato. Never forget about gelato.
  • I’m a voracious reader; I read 66 books in 2016. And I love to binge-watch shows on Netflix.
  • A green thumb runs in my family, and the older I get the more I love to garden. I’m a self-described ‘sometimes-successful-gardener’.
  • The best flavour potato chips? Plain/original/sea salt (different brand, different naming convention!) My appreciation for plain chips grows ever greater as I age.
  • I make the best Banoffee Pie known to man. Seriously.
Mel Ellis Melissa Ellis web copywriter

Do yourself a favour and ‘Check Yo’ Site!'

The Check Yo’ Site audit with Mel was such a great experience - she spends an hour with you on Skype and gives heaps of advice on how you can improve your website copy. She records the session for you, but I wrote pages of notes as we went along, then I took a couple of hours to update my site with the recommended copy changes.

I highly recommend this service; updating my copy professionally was something that was on my 'to do' list for ages and I am so happy with the results now.

The copy is much more customer-focused and shows my clients what I can do for THEM. Love it, thanks, Mel. Do yourself a favour and ‘Check Yo’ Site!'

Paula Rodgers

Owner, Flux Digital

... After sending Mel my initial brief, I was pleasantly surprised by how much she already knew about me and my business. It was obvious that she took the time to get to know me, my goals and my brand. And after our briefing, she presented me with beautiful copy that perfectly captured the essence of my business - no heavy edits or revision required.

I'm now receiving more enquiries and bookings from the clients that I want. Everything they need to know and every question they have, it's in the copy. All they do now is simply book - it's so easy...

(read the full testimonial)

Lorna van Hilst

Owner, Lorna van Hilst Photography

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